Sia Conseil’s understanding of our clients’ core businesses (energy/utilities, financial services, insurance…) enables us to deliver real added value to our clients’ customer relationship management projects.

Our consultants are fully equipped with the necessary skills in statistical analysis, process streamlining and information systems enabling them to operate at all levels of the value chain.

Analytical marketing

In order to develop, preserve and consolidate market share in client segments, businesses must be able to launch marketing analyses based on reliable and readily available data.  Mastering data collection and statistical models is an essential part of  ensuring the reliability of client qualification and behaviour analyses.

Operational marketing

Operational processes relative to customer relationship management must be aligned with marketing strategy, financial performance and customer satisfaction. Appropriate tools must be used to fine-tune knowledge pertaining to customers and contracts as well as information sharing. All of these elements contribute to successful target marketing campaigns, offer pricing and client scoring.

Customer service and support

Guaranteeing a continuous cash flow while ensuring customer satisfaction is typically at stake when managing invoicing and payment collection processes. Invoice content reliability, simplicity and relevance should reduce the volume of claims received.

Information Systems can automate most data collection, billing, invoicing and dunning tasks.

contact : gestion.clientele@sia-conseil.com